A unique and consistent brand identity that sets you apart from competitors and resonates with your customers
The strategy phase of our brand design service involves identifying and analyzing the target audience, competitive landscape, and business objectives in order to develop a cohesive and effective brand strategy and messaging that will be used to guide the design process.
This phase includes research and analysis, as well as the development of a brand positioning statement and brand messaging guidelines. The goal of the strategy phase is to create a clear and compelling brand identity that will differentiate the business and effectively communicate its value proposition to the target audience.
The design phase of our brand design service involves creating the visual elements of the brand, including the logo, color palette, typography, and any other graphic elements. During this phase, mood-boards are created to provide inspiration and guidance for the overall aesthetic of the brand.
The design phase involves the development of brand guidelines, which outline the proper usage of the brand's visual elements and ensure consistency across all marketing materials. The work is presented in presentation format to visually communicate design approaches and options being considered.
The launch phase of our brand design service involves delivering the final design files in a variety of formats that are suitable for use on the web, in print materials, and on social media. This may include vector files, such as .eps or .ai files, as well as raster files, such as .png or .jpg files.
In addition to delivering the design files, our brand design service provides assistance with implementing the brand resources on the client's various channels in order to maximize their investment in the new brand identity. This may include helping the client to create branded social media graphics, update their website with the new branding, and create print materials, such as business cards and brochures.
benefits of brand design
Having a strong brand design and identity is essential for businesses of all sizes. A cohesive and well-designed brand helps to differentiate a business from its competitors, build credibility and trust with customers, and establish a clear and consistent message. A strong brand identity also helps to create an emotional connection with customers, which can be a key factor in driving customer loyalty and retention.
Yes, we can enhance your current brand identity. Depending on your needs, this may involve updating certain elements of your current branding, such as the logo or color palette, or it may involve a more comprehensive overhaul of your branding. We will work with you to understand your goals and needs and develop a plan to enhance your current brand identity in a way that is cohesive and effective.
To ensure that your new brand identity works across different formats, we will create design files that are suitable for use in a variety of contexts, including print and digital. This may include vector files, such as .eps or .ai files, as well as raster files, such as .png or .jpg files. We will also develop brand guidelines that outline the proper usage of the brand's visual elements and ensure consistency across all marketing materials.
Yes, we do offer ongoing brand management and maintenance services. This may include updating the brand's visual elements as needed, such as adjusting the color palette or refining the logo, as well as providing guidance on the proper usage of the brand's visual elements. We can also assist with the creation of branded marketing materials and help to ensure that the brand is consistently represented across all channels.
The cost of our brand design service will depend on the scope and complexity of your project. Some factors that may impact the cost of our brand design service include the number of brand elements that are needed, such as a logo, color palette, and typography, the level of custom design work that is required, and the amount of strategy and research that is needed. In order to provide a more accurate estimate of the cost of our brand design service, it is best to schedule a consultation with us so that we can assess your specific needs and provide you with a detailed quote.