Goodz Da Animal is one of the world's most popular battle rappers. He currently has 26 battles catalogued, which total 34,124,682 views.

Re-designing a Shopify e-commerce site for a renowned rapper and entrepreneur.


Web (Responsive)


Branding Identity Guidelines
Social Media Branding
Website Design

Branding Identity

We developed an updated primary logo and color palette for Goodz' website design. The new palette is used throughout the site and his social media branding materials.

E-commerce Website Design

We re-designed Goodz' website on Shopify. The original site provided fans the option to purchase his music and new signature cologne line. Our challenge was to maximize his site by highlighting his online brand and ventures. Goodz is one of the most popular battle rappers in the world. He is also experiencing success as a recording artist who has appearances on platforms like HOT 97 and features with artists such as Method Man. In addition to his musical career he is a serial entrepreneur with ownership in a cologne business and CBD business. Goodz also hosts a weekly show on Caffeine, a streaming platform in partnership with Drake.
With a full website design we were able to highlight Goodz and his multiple ventures. We synced his social media to allow visitors to follow him on Twitter, Instagram, YouTube, and Caffeine. These improvements were made while retaining the structure of his e-commerce system. He is able to continue managing his site and store with ease.

Results & Deliverables

Brand Identity Development

Shopify E-Commerce Site Design

Social Media Marketing Materials
1:1 Consultation

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Now Booking for November and December 2021
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