Kashmere Lashes

Kashmere Lashes is a USA-based eyelash extension company.

Building an e-commerce site and branding identity for a U.S. lash brand.

Platforms

Web (Responsive)
Mobile

Deliverables

Branding Identity Guidelines
Social Media Profile Design
Website Design

Brand Identity

We developed multiple logos for Kashmere Lashes for social media, e-mail marketing, and in-person client experiences. It was important for Kashmere Lashes to show up consistently on social media, web, and print. Having access to multiple on-brand logo formats provides the brand marketing flexibility while establishing trust from their audience.
The brand's unique color palette and typography helps them to stand out online in a competitive industry. We expanded the brand's color palette to develop highlight covers for Instagram. The brand now has an identity system to inspire the design of their marketing materials, social media content, and product packaging.

E-commerce Website Design

We built Kashmere Lashes' e-commerce site using Squarespace. The site provides customers the opportunity to learn more about their products and services while shopping directly on-site. The Kashmere Lashes team can process payments, fulfill orders, and interact with customers using desktop or mobile.
With a full website design we were able to tell the story of Kashmere Lashes. The About page provides visitors more information about the company's history and mission. We also built unique landing pages for the company's two locations in Atlanta and California. This allows the brand to speak to their specific audiences regarding availability and services. Each Kashmere Lashes product receives its own dynamic page which allows the company to update product details, shipping info, and pricing within seconds.

Results & Deliverables

26

days to complete the project

1K+

site visits

Custom E-Commerce Site Design
Brand Identity Development

Ready to get started?

Now Booking for March and April 2021
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