We developed multiple logos for Kashmere Lashes for social media, e-mail marketing, and in-person client experiences. It was important for Kashmere Lashes to show up consistently on social media, web, and print. Having access to multiple on-brand logo formats provides the brand marketing flexibility while establishing trust from their audience.
The brand's unique color palette and typography helps them to stand out online in a competitive industry. We expanded the brand's color palette to develop highlight covers for Instagram. The brand now has an identity system to inspire the design of their marketing materials, social media content, and product packaging.